The Glossiness Requirements for The Packaging Film of The Transparent Film Three-dimensional Packaging Machine

The requirements of the transparent film three-dimensional packaging machine for the glossiness of the packaging film directly affect the visual effect and market competitiveness of the packaged products. It is necessary to conduct an in-depth analysis from the multi-dimensional influence of glossiness on packaging quality, user experience and brand value:

The influence of glossiness on the visual effect of packaging

Product display effect: High-gloss films can enhance the mirror-like reflection effect of packaging, making the product appearance brighter and more three-dimensional, and improving visual appeal. For instance, if high-gloss films are used for the packaging of cosmetics or high-end gift boxes, it can highlight the refinement and quality of the products.

Color saturation: The higher the glossiness, the more evenly the film reflects light, which can better restore the vividness of the product's colors and patterns. If the glossiness is insufficient, it may cause the packaging color to be dull, affecting the transmission of the brand image.

2. Compatibility between glossiness and packaging process

Heat sealing performance: The glossiness is related to the material and surface treatment process of the film, and the material and surface treatment directly affect the heat sealing performance. High-gloss films usually have a smoother surface and may need to adjust the heat sealing temperature and time to ensure the heat sealing strength. If the glossiness is too high, causing the surface to be overly smooth, it may affect the bonding effect of the heat-sealed area.

Mechanical stability: Films with moderate gloss are easier to stretch and shape during the packaging process, reducing packaging defects caused by overly hard or soft films. For instance, films with too low gloss may increase friction due to rough surfaces, causing the films to jam or break during the packaging process.

3. The impact of glossiness on user experience

Touch and texture: High-gloss films can endow packaging with a smoother and more delicate touch, enhancing users' perception of product quality. For instance, if the packaging of food or daily necessities adopts high-gloss films, users will feel more upscale and refined when touching them.

Brand trust: Packaging with moderate gloss can enhance consumers' trust in the product. If the glossiness is too high, causing the packaging to have an overly "plastic feel", it may raise consumers' doubts about the product quality. However, if the luster is too low, the packaging may appear cheap and affect the brand image.

4. The balance between glossiness and cost and efficiency

Cost consideration: High-gloss films are usually costly, and a balance point needs to be struck between packaging effect and cost. For example, for low-priced daily necessities, films with moderate gloss but lower cost can be adopted; For high-end products, priority should be given to ensuring glossiness to enhance the perceived value of the product.

Packaging efficiency: Films with moderate gloss can reduce the adjustment or downtime caused by surface issues during the packaging process, thereby enhancing the overall efficiency of the production line. If the glossiness is too high, causing the film to be prone to scratches or adhesion, it may increase the operational difficulty and cost during the packaging process.

5. The specific range of gloss requirements

General standard: The transparent film three-dimensional packaging machine usually requires the glossiness of the packaging film to be between 60 and 90 GU (gloss unit). A glossiness lower than 60 GU may cause the packaging to be dull and lackluster, affecting the visual effect. However, if the glossiness is higher than 90 GU, it may make the packaging too dazzling and the cost is relatively high.

Special requirements: For packaging that needs to highlight the product texture or the high-end positioning of the brand, the glossiness can be appropriately increased to 80-90 GU. For products that focus on cost performance or require low-key packaging, the glossiness can be controlled at 60-70 GU.

6. The correlation between glossiness and other properties

Transparency: Glossiness and transparency are usually positively correlated. Films with high glossiness often have higher transparency as well. However, it should be noted that excessive pursuit of glossiness may lead to a decrease in the transparency of the film, affecting the display effect of the product.

Moisture resistance: Films with moderate gloss usually can better balance moisture resistance and mechanical properties, ensuring the stability of the packaging during storage and transportation.

Summary

The requirements for the glossiness of the packaging film of the transparent film three-dimensional packaging machine need to comprehensively consider the packaging effect, user experience, cost and efficiency. By choosing the appropriate gloss range, not only can the visual effect and market competitiveness of the packaging be enhanced, but also the packaging process can be optimized, costs can be reduced, and production efficiency can be improved. In practical applications, the glossiness requirements should be flexibly adjusted according to the product positioning, brand demands and packaging process characteristics to achieve the best packaging effect.